ARE YOU A STARTUP BRINGING A NEW PRODUCT OR SERVICE TO MARKET?
Technical Founders tell us, they have the following challenges when selling
Customers don’t immediately understand their unique value proposition
Don’t have a dependable sales process that can be repeated
Unsure how quickly they can convert their core customer base
The 3 main reasons
why startups don’t make it
42%
NO MARKET NEED
29%
RAN OUT CASH
23%
NOT THE RIGHT TEAM
Technical Founders are visionaries, they see a gap in the market worth addressing and want to make a positive change. They achieve this by leveraging on what they love most, which is innovation. It’s just that, the journey to get there is not as straightforward. To avoid the pitfalls that have caused many startups to fail. Technical Founders need to pay specific attention to the Innovation Adoption Lifecycle. In particular, how to seamlessly negotiate across each different customer segment and bring their innovation to market while collapsing time. Employing a sales mindset from the start will be a significant differentiator and competitive advantage
The value of a
sales mindset to startups
Confirm market need and fit
Quickly achieve traction and scale
Employ right strategy and tactics
A customised approach to help startups
STEP 1:
Discovery Session
Every startup has its own unique journey. Technical Founders are required to complete a questionnaire so that we can tailor our approach according to their specific needs
STEP 2:
Impact of the ALC
Knowing exactly who along the Adoption Life Cycle (ALC) a startup is targeting is critical in determining sales success. Different segments have different goals and gaining alignment is paramount
STEP 3:
Quantifying Sales Success
Size of the market is closely aligned to what segment of the ALC that is being targeted
Success is also dependent on accurately identifying who the ideal customer is
STEP 4:
Foundation Customers
Product development efforts play a direct role in creating foundation customers. If done correctly, the race to securing foundation customers could happen much sooner
STEP 5:
Scale and Growth
There are three sales models that can be used for growth, Each one is dependent on what stage of sales the startup is at. Will illustrate the importance of discovery and solution meetings
Because every startup has its own unique journey. Participants are required to complete a pre-course questionnaire so that we can tailor the bootcamp to your needs
SALES FOUNDER ON DEMAND
Thinking about sales early in your startup journey can be very beneficial.
It provides invaluable insight to the product development phase
Offers important commercial insight to the go to market strategy.
Which will not only be useful to a startup but also to willing investors.
Startups can’t afford to employ sales founders early in their journey, so that’s why I offer a “step in step out” service and am available on demand, to help start ups get sales fit
My name is Naveen Velautham and I am a Sales Founder On Demand
I have worked for one of the largest Saas based telematics companies in the world
I have sold Autonomous Driving Technology to "Early Adopters"
Now I work with technical founders to help them scale their products and services globally
Download a copy of our Startup Sales Bootcamp Program
OTHER PROGRAMS
Selling to Early Adopters
If your startup has been selling to innovators where there has been innovation but that is about to dry up. This course focuses on how to pivot toward Early Adopters
Scaling Through Partnerships
Channel Partnerships are a very effective way to scale. However, it is a fairly involved process that requires commitment from partners to invest in building capability to sell your product or service
Sales Challenge
New to sales and can benefit from having a “running mate”? This is a tailored program that is intended to support Technical Founders at each step of their sales journey